Maximize revenue and achieve massive scale with Google’s ad solutions. Whether you’re looking to grow your audience or monetize your content, Google can connect you with the widest audiences across screens—worldwide. This system is based partly on cookies and partly on keywords determined by advertisers. Google uses these characteristics to place advertising copy on pages where they think it might be relevant. Advertisers pay when users divert their browsing to click on the advertising copy. Partner websites receive a portion of the generated income.