It means taking control of the online conversation.Its techniques and strategies ensure that people find the right materials when they look for you on the Internet. It is becoming so pervasive that it’s almost time to drop the word “online.” Essentially, your online reputation is your reputation, professional and personal. Here’s why;The Internet is our first stop for everything. 1. Two out of three people see the Internet as the most reliable source of information about a business. 2. When looking for a product/services/business,97% of people read online reviews. 3.70% of hiring managers have rejected a candidate because of something they found online. Looking at statistics like these,it’s clear that what happens online affects your entire life. With each passing day,the online world becomes more and more enmeshed with the rest of our activities. From smartphones to smart TVs, from the “Internet of things” to the self-driving cars of the future-you are living each day increasingly online,even if you never touch a computer.
Depending onyour needs,online reputation management can be a relatively simple,straightforwa rd process,or it can be complex and multifaceted. Regardless, most ORM campa igns follow a few general principles: